CRM knowledge

Discover in-depth practical knowledge about CRM and XRM: from the basics of customer relationship management to specific tips for your day-to-day work. Get to know CAS CRM better and learn how our solutions can help you strengthen customer relationships in a targeted way and make your sales processes more efficient.

Learn more about:

Basics & tips for using CAS CRM on a daily basis
Optimizing sales and customer processes

Best practices for successful customer relationship management
Targeted support for beginners and advanced users

Topics

Understanding CRM Working with CRM Exploring CRM Solutions CRM newsletter

Understanding CRM

CRM basics Learn the fundamentals of CRM and discover how our solution supports you in your day-to-day work. chevron_right

CRM benefits Faster processes, optimized sales and greater customer satisfaction – discover more advantages! chevron_right

ROI calculator Is CRM worthwhile in cost-benefit terms? Find out whether CRM is financially viable. Discover more! chevron_right

CAS CRM solutions Discover the intelligent CRM + AIA® solutions for successful relationship management. chevron_right

Working with CRM

CRM implementation What needs to be considered when introducing CRM? We demonstrate the support we can offer you. chevron_right

Digital check Determine your CRM maturity level with just a few clicks and see where your company stands. chevron_right

CRM data quality Learn more about how you can unlock potential with better structures and higher data quality. chevron_right

CRM in sales Five steps to merging marketing and sales. That's how a real “we” team is created. chevron_right

CRM interfaces Learn how to connect CRM solutions with your business tools and create end-to-end processes. chevron_right

CRM + CPQ CRM + CPQ guide you through the sales process: from the first customer contact to the final quote. chevron_right

AI in CRM CRM with digital intelligence, business process automation, and data-driven decision support. chevron_right

Customer management Discover how efficient customer management leads to closer customer relationships and sustainable success. chevron_right

Customer Centricity Why Customer Centricity is becoming a critical success factor for modern businesses. chevron_right

Digitalization trends B2B digitalization: The 7 most important topics and how to leverage them strategically for your company’s growth. chevron_right

GDPR and CRM Read this article to learn how modern systems seamlessly combine data protection and customer communication. chevron_right

Exploring CRM Solutions

Tutorials Free tutorials on the features of our CRM solutions, the latest software developments, and current CRM trends. chevron_right

XRM-Talks Expert talks on the latest trends and developments in digitalization, customer-centricity, and CRM. chevron_right

CRM training CAS training center and training courses ensure an optimal start with CAS CRM solutions. chevron_right

CRM blog Discover practical articles, current trends, and valuable insights from the world of modern business software on the CAS blog. chevron_right

CRM newsletter: insights, trends, expert tips

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With our free CRM newsletter, you’ll receive regular updates on current trends, practical insights, expert knowledge, and information about events.

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Do you have any questions?

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Our experts will provide you with help and advice by phone or e-mail. Further, our Info Center contains handy tips and detailed information on current CRM and CPQ topics.

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Phone: +49 721 9638-188