Increase company growth with Corporate Happiness
Dr. Oliver Haas
6 minutes reading time
Corporate culture is increasingly determining the success of organizations. The focus is on intangible values that create the basis for growth. These aspects are becoming particularly important in the context of a shortage of skilled workers and demographic change, as they form the basis for a positive working environment and long-term success.
In this article, you will learn how a strength-oriented corporate culture develops potential and creates a growth-promoting work environment.
The human factor: a focus on developing potential and cultural development
The success of companies is measured in balance sheets, annual reports and key figures – but what about the company's non-measurable success factors? What role do satisfied employees, good team spirit and the development of potential play? After all, these are the basis for a company's success on the one hand and increasingly important aspects in the face of a growing shortage of skilled workers on the other.
We spoke with Dr. Oliver Haas, initiator of Corporate Happiness and “The New Leadership”, about strength-oriented cultural development and the development of potential for more growth.
Corporate Happiness – what is it and what do you want to achieve with it?
We currently find ourselves in a time in which there are many challenges: from a shortage of skilled workers to demographic change and identification problems. At the same time, companies are looking for new employees who are agile, act independently and treat each other with respect. A culture of appreciation is needed to attract and retain the ideal employee. This is based on the fact that every employee feels comfortable in the company and contributes to the company's success with the associated positive energy. Corporate Happiness® thus pursues the goal of an appreciative corporate culture for satisfied employees in order to increase growth with positive energy and creative joy.
Why is corporate culture important for growth?
The possibilities for quantitative growth reach their limit at some point, which is why the focus must automatically shift to aspects of qualitative growth. This means, among other things, a strength-oriented corporate culture that makes its contribution through satisfied employees who feel that they are making a difference. It is no longer about squeezing the lemon more and more efficiently, but about planting lemon trees. Managers must become gardeners who promote unique growth through the development of potential. This succeeds when companies create a trusting working environment that satisfies individual needs and ensures that a bond is created between employees and their activities. And when companies achieve this state, employees surpass themselves and contribute to the sustainable success of the company with their unlimited wealth of ideas.