Overview Issue February 2010

CAS genesisWorld revealing clever new features at CeBIT 2010

CAS Software is advancing the evolution of CRM with giant strides. Version 10 of the leading CRM solution brought releases and modules tailored to customers' needs and wishes. A large number of industry-specific solutions followed. Now, at CeBIT 2010, the company is revealing a range of clever add-ons for small and medium-sized enterprises (SMEs), providing help for mobile working and e-mail marketing and enabling customer surveys.

If a business can keep its focus on its customers, it will be rewarded with customer loyalty and repeat orders. That is why German SMEs have for years been increasingly reaping the benefits of CRM, and will continue pursuing that strategy to ensure sustained and increasing success into the future. There is a widespread need for greater mobility and for stringent control and detailed evaluation of marketing campaigns, and CAS genesisWorld now delivers those options too.

CAS genesisWorld presents a highly user-friendly face on the iPhone.

CAS genesisWorld now has a dedicated app offering high levels of user comfort to Apple iPhone owners – in the first step primarily by way of address book and diary functions, allowing users access to their key contact and scheduling information at all times, wherever they may be.

Extra power to e-mail and newsletter marketing

The interface to Inxmail enhances professional e-mail marketing functionality and provides access to leading-edge technologies. Now subscribe and unsubscribe updates are automatically synchronized and bounce e-mails can be handled more efficiently. Evaluation of mass e-mailing campaigns is made easier, with the results filed as a document in CAS genesisWorld.

Lotus Notes connect brings worlds together

A new add-on module now connects IBM Lotus Notes to CAS genesisWorld. This enables diary functionality to be synchronized company-wide, with some staff using Lotus Notes and some using CAS genesisWorld, as they wish. E-mails from Lotus Notes can also be easily retrieved and archived in CAS genesisWorld, enabling key information to be added to customer files.

Finding out more about customers' needs and wishes

What do customers want? That's a difficult question, firstly because not all customers want the same, and secondly because needs can change. The new customer survey tool helps find and evaluate the answers. CAS genesisWorld now provides a user interface that makes it easy to conduct surveys containing any desired questions and reply boxes. When a customer calls, the sales adviser, Support function or Call Center operative can ask him or her to answer the survey questions before hanging up. Reports generated from the answers given allow trends to be quickly identified so management can adjust its strategy accordingly. The surveys can also be used to log customers' particular interests, so each newsletter subscriber can be sent specifically tailored information, for example. As a result, finding out more about customers' needs and wishes also brings an enhancement of service quality and greater profitability.

Global and industry-specific

Twelve language versions of CAS genesisWorld, Unicode and international address formats ensure global communications and smooth interworking between international branch operations, especially as businesses can now run their CRM solution simultaneously in multiple languages. As a result of those features, CAS genesisWorld is currently being sold in 24 countries, and is in use all over the world. That is little wonder; after all, success genes reproduce rapidly.