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Issue October 2008
Overview

CAS genesisWorld 10: New Marketing Module

This is how your marketing campaigns get across to the customer

In order to reach the customer, extensive information is required. Multilevel marketing actions, also called campaigns, present the Marketing staff with a challenge time and again: creativity is needed for the hot idea, and a whole lot of organizational talent for the perfect implementation. Professional software helps to handle things efficiently here.

Even the best campaigns can only succeed if they get across to the target group and the leads can be handled by Sales on a timely basis. To ensure this, structured information about the customers forms the basis and timely follow-up work optimizes the success rate.

Marketing – the module supports the organization

With the additional Marketing module, multlevel campaigns are planned quickly and implemented easily.

Complete control of your marketing campaigns

The optional Marketing module for CAS genesisWorld Version 10 supports the fast planning and implementation of multilevel campaigns from distribution lists to shipping and evaluation. It is easy to create and save perfect distribution lists by using so-called filters: customers for Product A, prospective customers for Product B, etc. With the graphical Workflow Designer, the entire process is kept within reach: it indicates whether someone wants to be contacted by e-mail, letter or telephone. It shows how recipients have responded. It transmits leads automatically to Sales.

Follow up precisely on campaigns

Version 10 of CAS genesisWorld was made available a short time ago. In the Standard Edition, Premium Edition and as a Suite, the CRM solution can be expanded to the user level through modules for Marketing, Sales, mobile CRM and evaluations.

For further information:

CAS genesisWorld

Who has received what and when so far can be seen at every point throughout the management of the campaign. Furthermore, previously defined templates simplify every action. In this way, customer reactions can finally be recorded precisely in a separate tab with the particular address. The Marketing module also includes the budget and prepares extensive evaluations for measuring success.